Sermon Streaming Reimagined
Rebuilding a Church Streaming Service to Bring Sermons Home
Role
Role
UX Research
UX Design
Date
Date
Aug 2020
Team
Team
Head of Marketing, Lead Engineer
CHALLENGE
Convincing Pastors to Trust a New Solution
TruthCasting needed a website to persuade budget-conscious pastors and volunteers—often with limited tech skills—to trial or buy a service for streaming sermons to home viewers, with a tight deadline to replace an outdated site before advertising on TV.
CHALLENGE
Convincing Pastors to Trust a New Solution
TruthCasting needed a website to persuade budget-conscious pastors and volunteers—often with limited tech skills—to trial or buy a service for streaming sermons to home viewers, with a tight deadline to replace an outdated site before advertising on TV.
CHALLENGE
Convincing Pastors to Trust a New Solution
TruthCasting needed a website to persuade budget-conscious pastors and volunteers—often with limited tech skills—to trial or buy a service for streaming sermons to home viewers, with a tight deadline to replace an outdated site before advertising on TV.
SOLUTION
Targeting Ease of Use to Builds User Trust
To win over hesitant pastors, I proposed a landing page that prioritized simplicity and reliability over complex features, leveraging our low cost promise to address their core concerns of tech barriers while meeting the TV campaign’s urgency.
SOLUTION
Targeting Ease of Use to Builds User Trust
To win over hesitant pastors, I proposed a landing page that prioritized simplicity and reliability over complex features, leveraging our low cost promise to address their core concerns of tech barriers while meeting the TV campaign’s urgency.
SOLUTION
Targeting Ease of Use to Builds User Trust
To win over hesitant pastors, I proposed a landing page that prioritized simplicity and reliability over complex features, leveraging our low cost promise to address their core concerns of tech barriers while meeting the TV campaign’s urgency.
DESIGN
Early Wireframes Fail Without Insight
The original site screamed for a makeover, but my initial wireframes, built from its elements without market insight, lacked direction and fell flat.
DESIGN
Early Wireframes Fail Without Insight
The original site screamed for a makeover, but my initial wireframes, built from its elements without market insight, lacked direction and fell flat.
DESIGN
Early Wireframes Fail Without Insight
The original site screamed for a makeover, but my initial wireframes, built from its elements without market insight, lacked direction and fell flat.
RESEARCH
Analyzing Competitors Highlights Our Price Advantage
Realizing our misstep, I pushed for competitor research, analyzing features, pricing, and CTAs in a spreadsheet that revealed we were significantly cheaper, making affordability and simplicity our hook.
DESIGN
Crafting the Solution with Our Selling Point at the Forefront
Research in hand, I iterated through drafts to a hero with “Simple, Affordable, Reliable,” a “3 Easy Steps” guide. Ensuring that its easy for the non techincal users to setup and unlimited storage at a cheaper price than our competitors.
DESIGN
Crafting the Solution with Our Selling Point at the Forefront
Research in hand, I iterated through drafts to a hero with “Simple, Affordable, Reliable,” a “3 Easy Steps” guide. Ensuring that its easy for the non techincal users to setup and unlimited storage at a cheaper price than our competitors.
DESIGN
Crafting the Solution with Our Selling Point at the Forefront
Research in hand, I iterated through drafts to a hero with “Simple, Affordable, Reliable,” a “3 Easy Steps” guide. Ensuring that its easy for the non techincal users to setup and unlimited storage at a cheaper price than our competitors.
RESULT
A Launch-Ready Page - Ready for TV and Beyond
The revamped landing page launched for SaltShaker Media’s TV ads, positioning TruthCasting as the go-to for small churches, with future A/B testing and customer stories as next steps.
RESULT
A Launch-Ready Page - Ready for TV and Beyond
The revamped landing page launched for SaltShaker Media’s TV ads, positioning TruthCasting as the go-to for small churches, with future A/B testing and customer stories as next steps.
RESULT
A Launch-Ready Page - Ready for TV and Beyond
The revamped landing page launched for SaltShaker Media’s TV ads, positioning TruthCasting as the go-to for small churches, with future A/B testing and customer stories as next steps.
CONCLUSION
Process Beats Panic - Adapting Under Pressure Sharpens Skills
This taught me a defined process cuts stress—half a day of research beat weeks of iterations—while designing for business goals and speaking up as a junior designer shaped better outcomes.
CONCLUSION
Process Beats Panic - Adapting Under Pressure Sharpens Skills
This taught me a defined process cuts stress—half a day of research beat weeks of iterations—while designing for business goals and speaking up as a junior designer shaped better outcomes.
CONCLUSION
Process Beats Panic - Adapting Under Pressure Sharpens Skills
This taught me a defined process cuts stress—half a day of research beat weeks of iterations—while designing for business goals and speaking up as a junior designer shaped better outcomes.